Extra Cold

Tips for trade

01-May-2006

Funny old lot, the British. At the first sight of a ray of sunshine, a hint of blue sky or an ice-cream van there is a national stripathon. Off come...

MA Sector Report - Delivering perfection to lager chill seekers

20-Apr-2006

It seems every lager is going down the extra-cold route, but others

The drinks doctor: Extra Cold

02-Nov-2005

Every so often the drinks industry is faced with a tough problem. Who're you gonna call? The Publican's Drinks Doctor of course! He may not be in the...

The big chill

15-Sep-2005

Beer suppliers are hoping a new wave of extra cold beers can revive a flagging premium lager market. John Harrington reports on their chances The...

ScotCo goes Extra Cold

07-Sep-2005

Scottish Courage, the number one brewer in the UK, is to introduce Extra Cold variants to all the beers in its portfolio from this month.Having...

Not cold

21-Apr-2005

enough Pubs are struggling to serve beer at the recommended temperature, according to an investigation by the Morning Advertiser. Armed with a...

What the pubs say­

21-Apr-2005

The take-up is evenly split "In summer we sell more Guinness Extra Cold than ordinary but otherwise it's pretty balanced. I think a lot of people...

Extra Cold roll-out for Carlsberg Export

24-Mar-2005

Carlsberg has announced that it is to launch Carlsberg Export Extra Cold across the trade.It is currently being rolled out in preparation for the...

Frozen

24-Mar-2005

stiff The lager market is showing little sign of life. Will extra cold be its salvation asks NIGEL HUDDLESTON in this five-page special feature...